Everything Worth Asking Before You Apply

When somebody asks ChatGPT, Perplexity, Gemini or Google’s AI Overviews a question, the answer is assembled from pages those systems can retrieve and trust. Being visible in AI search means your website is one of the sources behind that answer. It is a different job from ranking on a results page, because the model is choosing what to say rather than listing where to go.

No, and you should be sceptical of anyone who says they can. No outside party controls which sources a model retrieves or quotes, and the systems change constantly. What we can do is remove the reasons you are currently being passed over: unclear answers, weak evidence, an ambiguous brand identity, or pages the crawlers cannot read. That materially improves your odds. It does not buy you a guarantee.

No, but the two are not opposites either. Traditional SEO is the foundation — a page that cannot be crawled, indexed and understood will never be retrieved, no matter how well written it is. On top of that foundation, AI visibility work is about what happens next: whether your pages state answers plainly, whether they carry evidence worth quoting, and whether a model can confidently attribute them to your business. We do both, and we start with whichever is holding you back.

No, and you should not. Google’s own guidance is that its AI features are rooted in the same ranking and quality systems as ordinary search. Treating them as separate budgets usually means doing half a job twice. Our weekly work prioritises whichever is more limiting for your site that week — and quite often the same change improves both.

We track the questions that matter in your market and check, week by week, which businesses are being surfaced for them and whether that changes. Alongside that we watch the things we can measure properly: whether your pages are indexed, whether assistants can retrieve your content, whether your business detail is consistent everywhere it appears, and whether the visitors arriving from AI answers behave differently from the rest. We report what we see, including when the answer is “no movement yet”.

We will create them if you want them for other systems, but we do not sell them as a ranking lever. Google has stated plainly that its Search systems do not use llms.txt and that there is no special markup required to appear in generative AI features. Anyone charging a premium for a text file is selling you something Google ignores. Our effort goes into content quality, structure and clarity instead, because that is what actually gets retrieved.

An ongoing review of your website focused on how findable and quotable it is, plus a weekly report telling you what to change and in what order. You are not buying a fixed number of tasks, a set of deliverables or guaranteed outcomes. The value is in continuity: somebody who keeps checking what the AI systems are saying about your market, holds the context from previous weeks, and tells you what deserves attention now.

A one-time audit is a snapshot of a moving target. AI answers, the sources they draw on, and your competitors’ content all shift continuously — a report written in January can be misleading by March. Here the review continues, each week builds on what we found before, and you get a short prioritised set of actions rather than hundreds of problems at once.

Because the service only works when there is genuine value to add. Every website is reviewed before a subscription is accepted, and we would rather work with fewer websites where our recommendations make a real difference than accept every order and send generic reports. If your site is not ready for this work — for example, if it needs rebuilding first — we will tell you.

Most of our work suits small and local businesses, professional services, service businesses, consultants, online businesses and startups that already have a live website. E-commerce stores are welcome where the improvements are content, structure, visibility or conversion rather than platform development.

Yes, but each website is reviewed and subscribed separately, because each one receives its own reports and competes for its own set of answers. If you run several related websites, mention them in the form and we will suggest how to sequence them rather than running everything at once.

No. Submitting the form costs nothing and creates no subscription. There is no checkout, no card details and no automatic charge anywhere on this website.

Your request is queued for manual review. Our team looks at your website — including a first pass at how visible you currently are in AI answers for your market — and decides whether StartUrWeb is a good fit. If it is, we contact you directly and send a PayPal invoice for the subscription you selected. If it is not, we tell you. You will not be added to any list and you will not receive a payment request unless we have reviewed your website first.

Only after your website has been reviewed and accepted. At that point our team contacts you and sends a PayPal invoice manually for the plan you chose.

Payment is handled through a PayPal invoice issued by the StartUrWeb team. You can pay that invoice through PayPal using whichever method your PayPal account supports. We do not collect card details on this website and we cannot take payment before approval.

After payment is confirmed. The week of payment is the first reporting week, and the programme continues from there.

Only on the monthly subscription, which is $100 per month plus a one-time $50 setup fee — so the first invoice is $150 and later invoices are $100. The quarterly and half-yearly subscriptions have no setup fee.

Yes. Monthly, quarterly and six-month options are available, so you can start month to month and stop when the timing suits you.

Yes. The monthly subscription can be cancelled for the following billing month at any time. Prepaid quarterly and half-yearly subscriptions run to the end of the prepaid term they cover. The full conditions, including when a refund applies, are set out in our refund and cancellation policy linked in the footer.

Weekly. Each report is delivered as part of your ongoing programme, on a consistent day so you know when to expect it.

Every report follows the same structure: what we examined, what AI systems currently see, what we found, what to change, why it matters, the priority actions, and what we are watching as a result. Inside that structure the content changes completely from week to week — it is written about your website, not filled into a template.

No. Each website is different, so the work is prioritised according to what is most limiting for your visibility at that time. A report may concentrate on one substantial issue, or on several smaller opportunities. When a previous recommendation has not been acted on yet, we normally carry it forward instead of piling new items on top.

No, and we would not want to pretend otherwise. AI visibility, SEO foundations, answer readiness, entity clarity, content evidence, technical structure, website health, conversion, competitor visibility and local visibility are all areas we may examine — but which of them we examine in a given week depends on your website, your market and what we found previously.

That is the intention. Recommendations are written so that a business owner, an internal marketer or your existing developer can act on them without needing a translator. Where a change requires a specialist, the report says so.

The core subscription provides analysis, recommendations and guidance. Making the changes is not included by default, and we do not promise implementation. When implementation is needed, we can discuss it separately so it is clear what is being done, by whom and on what terms.

No. We work from your live website and from what AI systems and search engines can see publicly, so no login, hosting access or CMS credentials are required — and the request form does not ask for Google Search Console or Analytics access at all. If a deeper look at your analytics would sharpen the recommendations, we will ask after you are accepted, and you can decline at any point.

No. Nobody can honestly guarantee rankings, and any provider who does is not being straight with you. What we do is identify the pages, terms and technical conditions that give you a realistic chance of ranking, and tell you which of them to fix first.

No. We focus on finding and prioritising opportunities, and on making sure the changes you make are the right ones for your business. Results depend on your market, your offer, your prices and how quickly recommended changes are applied.

No. The programme improves the website you have. If the honest answer is that your site needs rebuilding before any visibility work will pay off, we will tell you during the review rather than sell you a subscription.

Reading a report takes a few minutes. Acting on the priority actions may take an hour a week, or nothing at all if you have someone who handles your website. Recommendations are deliberately sized so a normal week stays manageable.

Then you have still spent the time on clear answers, original evidence, consistent business information and a technically healthy site — which are the same things that make a website work in ordinary search and for the humans reading it. We deliberately avoid recommending anything that only pays off if one particular platform keeps winning.

We are not your web host, your developer on call, a content-writing team or a paid advertising manager. We do not manage passwords, uptime, backups or daily edits. We also cannot influence what a model says about you beyond making your own site and public information as clear and well evidenced as possible. Within the programme you get consistent analysis, prioritisation and clear guidance — and honesty about anything that falls outside it.