What We Examined
The part of your visibility we worked on this week, and why we chose it.
The service
Website Growth Subscription
Your website deserves more than an occasional audit — especially now that answers arrive before websites do. Get ongoing, practical work on how findable and quotable your business is.
Reviewed by hand before acceptance. No automatic checkout, and no payment before approval.
What it is
An Ongoing AI Visibility Programme for Your Business
Not a one-off audit, not a maintenance package, and not a generic SEO retainer with new wording.
The subscription is a continuing service. Instead of handing you a static document, we keep working on your visibility week after week, and keep telling you what is worth changing next. Your reports build on each other, because we already know what we found before — and whether it was acted on.
Each week we examine a different aspect of your visibility. Over time the coverage is broad: AI answer visibility, retrievability, answer clarity, entity consistency, evidence and originality, structured data, technical structure, indexation, website health, content opportunities, conversion opportunities, competitor visibility, local search, internal linking, landing pages, calls to action, mobile experience, accessibility, and any other website-specific opportunity we find.
We do not claim that every customer receives every one of those items every week. Each website is different, and each week's recommendations are prioritised according to what appears most useful for your particular website at that time.
What arrives each week
- A short report written about your website only
- What we examined and what AI currently sees
- What to change, and why it matters
- Priority actions for that week
- What we are watching as a result
How much time it costs you
A few minutes to read. Acting on the priority actions may take an hour a week, or nothing at all if someone already handles your website. Recommendations are sized so that a normal week stays manageable.
Delivery
Reports are delivered by email, on a consistent day each week, so you always know when to expect the next one.
Weekly reports
A Better Answer, One Week at a Time
Every report answers the same seven questions. Inside that structure, the content is written for your website alone.
What AI Sees Today
The honest current position: which questions surface you, which surface a competitor, and what the models appear to be reading.
What We Found
The specific obstacles — unclear answers, weak evidence, ambiguous entities, structural problems — written so you can verify each one yourself.
What To Change
Practical, specific instructions. Not a list of errors, and not a list of buzzwords.
Why It Matters
What the change is likely to affect, in plain business terms — enquiries, trust, or which questions you can realistically win.
Priority Actions
The shortlist to act on first if you only have an hour this week.
What We Are Watching
What we expect to change as a result, and when we will be able to tell whether it did.
The goal is useful, manageable improvements over time, rather than overwhelming you with a huge audit containing hundreds of problems. A long list of findings is easy to produce and rarely gets acted on — and in AI search, a long list is not a strategy either.
Concrete, not generic
What We Can Point Out About Your Website
Not a sample of somebody else's report. Open the type of website closest to yours and you will see the kind of findings we look for, and the kind of recommendations that follow.
Twelve website types
Specific to how your business sells
Prioritised, never a list of hundreds
You sell a service and win work through enquiries, so the job of the website is to turn a search into a call or a form.
- Services that have no page of their own, so a search for one specific service lands on a homepage that only talks around it.
- Which service names you are effectively invisible for, and which one deserves a dedicated page first.
- Enquiry forms that ask for more than they need, or leave the visitor with no clear sense of what happens next.
- Proof placed in the wrong spot — reviews, photographs of real work and credentials away from the point where people decide to get in touch.
- Phone numbers, opening hours and service areas that are hard to find on a phone.
- Service areas written the way customers search them, rather than as a list of towns.
You sell products, so the work sits in category and product pages, and in everything that happens between landing and paying.
- Category pages with no buying guidance, so shoppers go back to search rather than into your range.
- Product pages missing the details that stop a purchase — sizing, compatibility, delivery or returns.
- Filters and sorting that lose the shopper's place, break on mobile, or hide most of the range.
- Checkout steps that ask for more than they need before the decision is settled.
- Product and category titles that do not match the words people actually type.
- Which products attract visits but convert at a fraction of the rest of the range.
Your value is the content itself, so the questions are whether readers can find it, and whether they stay.
- Articles that earn visits but have no onward route to a newsletter, a product or an enquiry.
- Posts competing with each other for the same search term, splitting your own authority.
- Older pieces sitting just below the top results that would be better updated than replaced.
- Internal links that stop after the first paragraph, so readers never reach your strongest work.
- Headlines that do not match the question the reader actually typed.
- Ad, affiliate or subscription placements sitting exactly where readers tend to leave.
Your customers search nearby, so local detail and consistency decide whether they find the right branch.
- Location pages that are thin, duplicated between branches, or missing the details that decide a visit.
- Name, address and phone details that differ between your website and your business listings.
- Branch pages that are not linked from the homepage or the main navigation.
- Directions, parking and opening hours shown inside an image, where they cannot be read or found.
- Reviews displayed on one page but absent from the page where the decision actually happens.
- Which suburbs or districts you are invisible in, compared with the areas you already cover well.
You sell judgement and trust, so credibility and clarity of the enquiry route carry most of the weight.
- Credentials buried at the bottom of the page instead of sitting next to the route to an enquiry.
- Service pages written in your firm's language rather than in the client's problem.
- Case studies that describe the work but never the outcome the client was buying.
- No plain answer to "what happens after I get in touch", which quietly loses cautious buyers.
- Expertise spread across a team page in a way that search engines cannot attribute to anyone.
- Ambiguity around fees or process that sends serious buyers to a competitor who states them.
You sell a product people must understand before they commit, so clarity and onboarding decide conversions.
- Feature pages that list capabilities rather than the problem the buyer arrived with.
- Sign-up flows that ask for commitment before the product has been understood.
- Documentation and help content that could be answering the searches your buyers already make.
- Comparison and alternative pages missing for buyers who are already evaluating options.
- Pricing pages that hide the tier most visitors actually need, or use names nobody can map to their needs.
- Free tools, calculators and trial pages with no onward path once the visitor has finished.
Guests decide quickly and often from a phone, so booking journeys and practical detail matter most.
- Booking and enquiry journeys that lose the guest partway through the steps.
- Menus, rates and opening times published as images, where guests and search engines cannot read them.
- Seasonal and event pages that have gone stale but still attract visitors.
- Location, parking and travel details a guest cannot find on a phone.
- Photography that loads slowly on the connection your guests are actually using.
- Enquiries that never state which date, party size or package the guest wanted.
You need people to give, join or take part, so the route from interest to action has to be short.
- Donation and sign-up journeys with friction that could be removed in a single step.
- Impact stories that move people but end without a clear next action.
- Programmes described for funders rather than for the people you want to reach.
- Volunteer and membership routes that are hard to find from the homepage.
- Annual reports and policies published as documents nobody can read comfortably on a phone.
- Which pages attract supporters, and which ones quietly lose them.
Prospective students compare carefully, so the practical detail behind each course decides enrolments.
- Course pages missing the practical detail — format, duration, cost, entry requirements — that decides an application.
- Intake dates and fees that are buried, or no longer accurate.
- Enquiry forms that never capture which course the student is interested in.
- Outcomes described vaguely where a specific example would be far more convincing.
- Prospectus and syllabus content locked in a PDF instead of published as a page.
- Course pages that do not link to each other, so students cannot compare options.
Buyers and tenants research neighbourhoods as much as properties, so free content keeps working between listings.
- Listing pages that lose all their value the moment the property is withdrawn.
- Area and neighbourhood guides missing for the places buyers are actively searching.
- Valuation, viewing and application routes that take more steps than they need to.
- Floor plans and dimensions that force a download instead of being readable on the page.
- Agent credibility absent from the page where the enquiry is actually made.
- Which property types and price bands bring visitors but no enquiries.
Your buyers research for weeks before making contact, so capability and specification content does the early work.
- Capability and specification pages that buyers cannot find when they search.
- A product range described once rather than per application or industry.
- No clear route for trade, wholesale or bulk enquiries, so those buyers go elsewhere.
- Certifications and compliance evidence that is difficult to locate or out of date.
- Long sales cycles with nothing published for the research stage of the decision.
- Enquiries that arrive without the technical detail you need to quote accurately.
Every website gets the same first pass: is it clear what you do, who it is for, and what a visitor should do next?
- A homepage carrying too much work, so no single message lands properly.
- Navigation that mirrors your business structure rather than what visitors arrive looking for.
- Trust signals that appear late in the journey, after the visitor has already decided.
- A mobile experience that lags behind the desktop version.
- Pages that describe what you do without ever saying why you, or who you do it for.
- Which pages attract visitors and then leave them with nothing to do next.
These are examples of what we look for, not a promise of what every report will contain — your recommendations follow what we actually find on your website, in the order that will help you most. See the eleven areas we review
Who it is for
Businesses With a Website Worth Improving
The service suits businesses that already have a live website and want to be the business AI assistants name when customers ask about their market.
Small business websites
Owners who suspect they are invisible when customers ask an assistant instead of browsing.
Local businesses
Businesses whose customers ask “who near me” and need the answer to name them, not a competitor.
Professional services
Firms selling expertise, where being the cited authority is worth more than any advert.
E-commerce businesses
Stores that want product and category pages pulled into AI answers, not only paid traffic.
Startups
Young sites that can establish clear entities and answers early, while it is still cheap.
Service businesses
Trades, clinics and agencies that win work through the website and need it to keep improving.
Consultants
Independent professionals whose website is the first serious impression a client receives.
Agencies
Teams who want a steady second pair of eyes on client sites between larger projects.
Online businesses
Websites with no physical footprint, where the site is the whole business and small gains compound.
Existing websites
Any business with a live site that wants continuous improvement rather than another one-off audit.
And, just as importantly
This service may not be suitable if…
- A complete redesignWe improve the website you have. If you need a new site built, an agency or developer is the right place to start.
- Daily website managementWe are not a maintenance contract for content edits, plugin updates, backups or hosting support.
- Guaranteed AI citationsNo outside party controls which sources a model quotes. We improve your odds and tell you honestly whether they moved — nothing more.
- Guaranteed search rankingsNo honest provider can promise positions or traffic. We identify and prioritise opportunities; the market decides the rest.
- A one-time audit onlyIf you want a single document and nothing ongoing, the subscription model is the wrong shape for you.
- Implementation on demandThe subscription provides analysis, recommendations and guidance. We carry out changes only when that is separately agreed.
Transparent scope
StartUrWeb focuses on ongoing analysis, recommendations and growth opportunities. We do not make guaranteed ranking claims, we do not promise traffic or leads, and we do not silently perform work that was not agreed.
If something falls outside the subscription, we say so in writing before you commit to anything.
Why we review before accepting
An ongoing growth service only works when we can genuinely contribute value. That is why every website is reviewed before a subscription is accepted — and why we would rather work with fewer websites where our recommendations make a meaningful difference.
Ready to Find Out What AI Says About Your Market?
Submit your website for review. If it is a good fit we will send a PayPal invoice — and your weekly visibility programme begins once payment is confirmed.
- No payment before approval
- No card details on this site
- Reply from a real person