Eleven Areas of Your Website, Examined Continuously
AI search visibility leads the work, the SEO foundations sit underneath it, and the rest of the
website is examined from the commercial angles that decide whether any of it turns into enquiries.
Free to apply. Reviewed by hand before acceptance.
Every website is different. The weekly work is prioritised according to what is most limiting for your
visibility at that time — some subscriptions spend several weeks inside one of these areas, others move
across several. We will never claim a fixed list of checks is delivered on a fixed schedule, because
that is not how useful advice works. Where the AI search work depends on a broken foundation, we fix
the foundation first and say so.
AI Search Visibility
Whether AI assistants can find, understand and quote your business.
ChatGPT, Perplexity, Google AI Overviews and AI Mode answer questions directly instead of listing links. They build those answers from pages they can retrieve, read and trust. We examine whether your key answers are crawlable, unambiguous, well supported by evidence and clearly attributable to you — so there is a real chance an assistant cites your business rather than a competitor. Nobody can guarantee a citation, and we never pretend otherwise.
SEO Foundations
The technical groundwork AI systems still depend on.
Every generative engine that draws on the open web is built on top of ordinary search retrieval. Titles, headings, internal structure, indexation, crawled-but-not-indexed pages, canonical signals and clean technical health are what let a page be found in the first place. We treat this as the foundation rather than the finish line, because a page that cannot be retrieved cannot be cited.
Answer Readiness
Whether your pages actually answer the questions people ask.
Assistants quote passages that resolve a question cleanly. We look for the questions your customers ask before they buy, check whether your site answers them directly and in plain language, and identify the ones you leave for a competitor to answer instead. This is usually where the fastest visible movement comes from.
Entity & Brand Clarity
How confidently a machine can identify who you are and what you do.
AI systems assemble a picture of your business from your site, your structured data, your business listings and what other sources say about you. Where that picture is vague, contradictory or thin, the model hedges — or cites somebody else. We check the consistency of your name, services, locations and expertise signals across everything publicly visible.
Content & Evidence
The original, verifiable material that makes you worth quoting.
Generative engines are explicitly built to favour first-hand experience, original data and genuine expertise over recycled summaries. We find where your site states things anybody could have written, and where it could instead show real experience, specific detail, numbers or proof that no competitor can copy.
Technical Structure
Crawlability, semantics and markup that machines can parse reliably.
Clean semantic HTML, a sensible heading hierarchy, working structured data and pages that render without depending on scripts. None of it is a magic lever, but each piece removes a reason for a system to skip or misread your content — and the whole set is what makes the rest of the work land.
Website Health
Performance, usability and the technical faults that cost enquiries.
Speed, stability and the everyday problems that quietly lose customers — broken journeys, slow templates, awkward mobile layouts and faults that only surface once real visitors use the site. Fast, stable pages are also easier for retrieval systems to process.
Conversion
What happens when an AI-referred visitor actually arrives.
Being cited is only half of it. An assistant can send you a visitor who already trusts your answer and is ready to act — and that visitor still needs a clear next step. We check calls-to-action, landing pages, form friction, trust signals and the drop-off points in between.
Competitor Visibility
Who is being quoted in your market, and why.
We look at which businesses and pages are currently being surfaced for the questions that matter to you, what those sources have that yours does not, and which of those gaps are worth closing for your business specifically.
Local & Multi-Location
Location answers, where customers search nearby.
For businesses whose customers search locally, the same principles apply to place-based questions: consistent location detail, service-area coverage, and answers that make it obvious which branch or region you serve. Location pages and listing consistency do most of the work here.
Growth Opportunities
What all of it is worth commercially, and what to do first.
The commercial view: which changes are most likely to matter for how your business actually makes money, and what to do about them first. This is the part that turns a list of observations into a plan.
Beyond the list
Every Website Is Different. Your Recommendations Should Be Too.
The areas above are where we look. What we recommend depends entirely on what we find — and on which of them is actually holding your visibility back.
One website may be invisible because its answers are buried halfway down the page. Another may have
excellent content that no crawler can reach because the technical foundation is broken. Another may
be cited by AI systems but lose the visitor on a page with no clear next step. Another may be
described three different ways across its own site, its listings and its social profiles — leaving
the model unsure what the business actually is.
The work adapts to the website rather than forcing every customer through the same generic report.
Over time we build a picture of your site's specific weaknesses and opportunities, and the
recommendations get sharper because of it.
One website may needAnswers it never actually statesThe business knows exactly how it solves the problem. The website never says it in a sentence a machine can lift, so an assistant quotes a competitor who does.
Another may haveA confident entity problemThree different descriptions of the business across the site, the listings and the social profiles. The model cannot decide what you are, so it hedges or stays quiet.
Another may haveTraffic but nothing quotablePlenty of pages, all of them generic. There is no original detail, no numbers, no first-hand experience — nothing an engine has a reason to prefer over the next result.
Another may needFoundations before anything elsePages that should be indexed are not, structure competes with itself, and the technical health is poor. No amount of AI optimisation helps a page that cannot be retrieved.
Another may beWinning the answer, losing the visitAn assistant cites the site, a well-qualified visitor arrives — and lands on a page with no clear next step. The visibility is real; the conversion is leaking.
By type of website
What We Can Point Out About Yours
A shop, a law firm and a blog need very different things from a website. Open the type closest to yours to see the kind of findings we look for — and the kind of recommendations that follow.
You sell a service and win work through enquiries, so the job of the website is to turn a search into a call or a form.
Services that have no page of their own, so a search for one specific service lands on a homepage that only talks around it.
Which service names you are effectively invisible for, and which one deserves a dedicated page first.
Enquiry forms that ask for more than they need, or leave the visitor with no clear sense of what happens next.
Proof placed in the wrong spot — reviews, photographs of real work and credentials away from the point where people decide to get in touch.
Phone numbers, opening hours and service areas that are hard to find on a phone.
Service areas written the way customers search them, rather than as a list of towns.
You sell products, so the work sits in category and product pages, and in everything that happens between landing and paying.
Category pages with no buying guidance, so shoppers go back to search rather than into your range.
Product pages missing the details that stop a purchase — sizing, compatibility, delivery or returns.
Filters and sorting that lose the shopper's place, break on mobile, or hide most of the range.
Checkout steps that ask for more than they need before the decision is settled.
Product and category titles that do not match the words people actually type.
Which products attract visits but convert at a fraction of the rest of the range.
Your value is the content itself, so the questions are whether readers can find it, and whether they stay.
Articles that earn visits but have no onward route to a newsletter, a product or an enquiry.
Posts competing with each other for the same search term, splitting your own authority.
Older pieces sitting just below the top results that would be better updated than replaced.
Internal links that stop after the first paragraph, so readers never reach your strongest work.
Headlines that do not match the question the reader actually typed.
Ad, affiliate or subscription placements sitting exactly where readers tend to leave.
Your customers search nearby, so local detail and consistency decide whether they find the right branch.
Location pages that are thin, duplicated between branches, or missing the details that decide a visit.
Name, address and phone details that differ between your website and your business listings.
Branch pages that are not linked from the homepage or the main navigation.
Directions, parking and opening hours shown inside an image, where they cannot be read or found.
Reviews displayed on one page but absent from the page where the decision actually happens.
Which suburbs or districts you are invisible in, compared with the areas you already cover well.
You sell judgement and trust, so credibility and clarity of the enquiry route carry most of the weight.
Credentials buried at the bottom of the page instead of sitting next to the route to an enquiry.
Service pages written in your firm's language rather than in the client's problem.
Case studies that describe the work but never the outcome the client was buying.
No plain answer to "what happens after I get in touch", which quietly loses cautious buyers.
Expertise spread across a team page in a way that search engines cannot attribute to anyone.
Ambiguity around fees or process that sends serious buyers to a competitor who states them.
You sell a product people must understand before they commit, so clarity and onboarding decide conversions.
Feature pages that list capabilities rather than the problem the buyer arrived with.
Sign-up flows that ask for commitment before the product has been understood.
Documentation and help content that could be answering the searches your buyers already make.
Comparison and alternative pages missing for buyers who are already evaluating options.
Pricing pages that hide the tier most visitors actually need, or use names nobody can map to their needs.
Free tools, calculators and trial pages with no onward path once the visitor has finished.
Guests decide quickly and often from a phone, so booking journeys and practical detail matter most.
Booking and enquiry journeys that lose the guest partway through the steps.
Menus, rates and opening times published as images, where guests and search engines cannot read them.
Seasonal and event pages that have gone stale but still attract visitors.
Location, parking and travel details a guest cannot find on a phone.
Photography that loads slowly on the connection your guests are actually using.
Enquiries that never state which date, party size or package the guest wanted.
You need people to give, join or take part, so the route from interest to action has to be short.
Donation and sign-up journeys with friction that could be removed in a single step.
Impact stories that move people but end without a clear next action.
Programmes described for funders rather than for the people you want to reach.
Volunteer and membership routes that are hard to find from the homepage.
Annual reports and policies published as documents nobody can read comfortably on a phone.
Which pages attract supporters, and which ones quietly lose them.
Prospective students compare carefully, so the practical detail behind each course decides enrolments.
Course pages missing the practical detail — format, duration, cost, entry requirements — that decides an application.
Intake dates and fees that are buried, or no longer accurate.
Enquiry forms that never capture which course the student is interested in.
Outcomes described vaguely where a specific example would be far more convincing.
Prospectus and syllabus content locked in a PDF instead of published as a page.
Course pages that do not link to each other, so students cannot compare options.
Buyers and tenants research neighbourhoods as much as properties, so free content keeps working between listings.
Listing pages that lose all their value the moment the property is withdrawn.
Area and neighbourhood guides missing for the places buyers are actively searching.
Valuation, viewing and application routes that take more steps than they need to.
Floor plans and dimensions that force a download instead of being readable on the page.
Agent credibility absent from the page where the enquiry is actually made.
Which property types and price bands bring visitors but no enquiries.
Your buyers research for weeks before making contact, so capability and specification content does the early work.
Capability and specification pages that buyers cannot find when they search.
A product range described once rather than per application or industry.
No clear route for trade, wholesale or bulk enquiries, so those buyers go elsewhere.
Certifications and compliance evidence that is difficult to locate or out of date.
Long sales cycles with nothing published for the research stage of the decision.
Enquiries that arrive without the technical detail you need to quote accurately.
Every website gets the same first pass: is it clear what you do, who it is for, and what a visitor should do next?
A homepage carrying too much work, so no single message lands properly.
Navigation that mirrors your business structure rather than what visitors arrive looking for.
Trust signals that appear late in the journey, after the visitor has already decided.
A mobile experience that lags behind the desktop version.
Pages that describe what you do without ever saying why you, or who you do it for.
Which pages attract visitors and then leave them with nothing to do next.
We work from what is publicly visible, so there is nothing to install and no access to grant before we
begin. If a deeper look at your analytics would help once you are on board, we will ask you then.
Request your website review
Ready to Find Out What AI Says About Your Market?
Submit your website for review. If it is a good fit we will send a PayPal invoice — and your weekly visibility programme begins once payment is confirmed.